Natural fur the responsible choice
Natural fur is one of the most natural and sustainable materials used in the fashion world.
Fur is eco-friendly at every stage of its production. Unlike plastic alternatives, natural fur:
Is a sustainable resource produced by farms or from a renewable surpass.
Lasts for decades if professionally cared for, unlike chemical base fake fur that ends up in landfill sites often after a single season.
Is completely biodegradable.
Meets the highest environmental standards.
Using fur from the wild helps to maintain sustainable populations of wildlife. Meanwhile, fur from farms utilizes food waste from agriculture.
More and more consumers are now looking for environmentally responsible products.
It’s time we stop faking it with fur.
Learn more about the differences between natural and fake fur here.